Privacy Policy

This Privacy Policy outlines how we collect, use, store, and protect your personal information when you access and use our online casino platform. We are committed to maintaining the highest standards of data protection and privacy in accordance with UK data protection laws, including the General Data Protection Regulation (GDPR) and the Data Protection Act 2018. By using our services, you acknowledge that you have read, understood, and agree to the practices described in this policy.

Information We Collect

We collect various types of information to provide you with exceptional gaming services and ensure compliance with regulatory requirements. The information we gather includes personal data provided directly by you, technical data generated through your use of our platform, and data obtained from third-party sources for verification purposes.

Data Category	Information Type	Collection Method
Personal Information	Name, address, email, phone number, date of birth	Registration forms and account updates
Financial Data	Payment card details, bank account information, transaction history	Deposit and withdrawal processes
Technical Data	IP address, browser type, device information, cookies	Automatic collection during site usage
Gaming Data	Game preferences, betting patterns, session duration	Platform interaction tracking

Identity verification documents including passport, driving licence, or national identity card
Proof of address documents such as utility bills or bank statements
Communication records including chat logs, emails, and support tickets
Marketing preferences and consent records
Device identifiers and geolocation data for security purposes

Purpose of Data Processing

We process your personal information for specific, legitimate purposes that are essential for operating our online casino platform safely and legally. Our data processing activities are designed to enhance your gaming experience while maintaining strict compliance with UK gambling regulations and anti-money laundering requirements.

Account management constitutes a primary purpose for data processing, enabling us to create and maintain your player account, verify your identity, and ensure you meet legal age requirements for gambling activities. We use your information to process deposits and withdrawals, maintain transaction records, and provide customer support services tailored to your specific needs and gaming preferences.

Legal compliance and regulatory reporting to the UK Gambling Commission
Anti-money laundering checks and suspicious activity monitoring
Fraud prevention and security enhancement measures
Responsible gambling monitoring and player protection initiatives
Marketing communications and promotional offers based on your preferences
Platform improvement through data analysis and user behaviour insights
Customer support provision and dispute resolution processes

Legal Basis for Processing

We process your personal data based on several legal grounds established under UK data protection law. Our primary legal basis for processing is the performance of our contract with you, which includes providing gaming services, managing your account, and processing financial transactions. Additionally, we process certain data to comply with legal obligations imposed by gambling regulations and anti-money laundering legislation.

Where we process data based on legitimate interests, we carefully balance our business needs against your privacy rights. These legitimate interests include fraud prevention, security monitoring, platform improvement, and direct marketing to existing customers. For certain processing activities, particularly marketing communications, we rely on your explicit consent, which you may withdraw at any time.

Contractual necessity for account management and service provision
Legal compliance with gambling and financial regulations
Legitimate interests in fraud prevention and security
Explicit consent for marketing and promotional communications
Vital interests in cases of suspected problem gambling

Data Sharing and Disclosure

We maintain strict controls over data sharing and only disclose your personal information when necessary for legitimate business purposes or legal compliance. Our data sharing practices are governed by contractual agreements that ensure third parties maintain equivalent levels of data protection and use your information solely for specified purposes.

Regulatory authorities, including the UK Gambling Commission and HM Revenue and Customs, may receive your information as required by law. Payment processors and financial institutions involved in transaction processing receive relevant financial data to facilitate deposits and withdrawals. We also share data with identity verification services to comply with know-your-customer requirements and prevent underage gambling.

Licensed payment service providers for transaction processing
Identity verification and credit reference agencies
Anti-fraud and security service providers
Regulatory bodies and law enforcement agencies when legally required
Professional advisors including lawyers, auditors, and consultants
Technology service providers supporting our platform operations
Marketing partners with your explicit consent

Data Security Measures

We implement comprehensive security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our security framework combines technical, administrative, and physical safeguards designed to maintain data confidentiality, integrity, and availability throughout the data lifecycle.

Advanced encryption technologies protect data transmission and storage, ensuring your sensitive information remains secure during online interactions and while stored in our systems. Access controls limit data access to authorized personnel who require information to perform their duties, and all access is logged and monitored for security purposes.

SSL/TLS encryption for all data transmissions and sensitive communications
Advanced firewall systems and intrusion detection mechanisms
Regular security assessments and penetration testing procedures
Secure data centres with physical access controls and monitoring
Employee training programmes on data protection and security protocols
Multi-factor authentication for administrative system access
Regular software updates and security patch management
Incident response procedures for potential security breaches

Your Privacy Rights

Under UK data protection law, you possess specific rights regarding your personal information that we are committed to respecting and facilitating. These rights empower you to maintain control over your personal data and understand how we use your information for business purposes.

You have the right to access your personal data and receive information about how we process it. This includes obtaining copies of your data and details about processing purposes, data recipients, and retention periods. You can request corrections to inaccurate or incomplete information and, in certain circumstances, request deletion of your personal data.

Right of access to your personal data and processing information
Right to rectification of inaccurate or incomplete data
Right to erasure in specific circumstances defined by law
Right to restrict processing under certain conditions
Right to data portability for electronically provided data
Right to object to processing based on legitimate interests
Right to withdraw consent for consent-based processing
Right to lodge complaints with the Information Commissioner's Office

To exercise your rights, contact our data protection team using the details provided in this policy. We will respond to your request within one month and may require identity verification to protect your privacy. In complex cases, we may extend this period by two additional months with appropriate notification.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, and resolve disputes. Our retention periods are based on legal requirements, regulatory obligations, and legitimate business needs, ensuring we maintain data for appropriate periods while respecting your privacy rights.

Account information and transaction records are typically retained for seven years after account closure to comply with anti-money laundering regulations and gambling licence requirements. Marketing data may be retained until you withdraw consent or object to processing, while technical data such as cookies and session logs are generally retained for shorter periods.

Active account data retained throughout account relationship duration
Financial transaction records maintained for seven years post-closure
Identity verification documents stored for regulatory compliance periods
Communication records retained for dispute resolution purposes
Marketing data maintained until consent withdrawal or objection
Technical logs and security data retained for operational periods
Inactive account data subject to deletion after specified dormancy periods

Contact Information and Updates

For questions, concerns, or requests regarding this Privacy Policy or our data processing practices, please contact our dedicated data protection team. We are committed to addressing your inquiries promptly and providing clear information about our privacy practices and your rights under data protection law.

This Privacy Policy may be updated periodically to reflect changes in our practices, legal requirements, or regulatory guidance. We will notify you of significant changes through email or prominent website notices, ensuring you remain informed about how we protect your privacy. Continued use of our services after policy updates constitutes acceptance of the revised terms.

Review this policy regularly for updates and changes
Contact our data protection officer for specific privacy concerns
Report suspected data breaches or security incidents immediately
Submit data subject requests through our designated channels
Escalate unresolved issues to the Information Commissioner's Office

We encourage you to read this Privacy Policy carefully and contact us if you require clarification on any aspect of our data processing activities. Your privacy is fundamental to our operations, and we remain committed to maintaining the highest standards of data protection while providing exceptional gaming experiences in compliance with UK law.